Since it was launched in 2019, That’s Who We R has won 42 advertising industry awards. Using the REALTOR® Code of Ethics as its foundation, the campaign demonstrates that REALTORS® provide unparalleled service and a higher-level commitment that consumers can’t experience through listing apps and non-member agents. The campaign’s television and radio ads, social media placements, content partnerships, and more combine to give REALTORS® brand exposure on a national scale.

The $45 per year remains in place through 2027